Samsung has entered a collaboration with Polygon to integrate Web3 features, reaching over 200 million users through its smart TVs. The GEN|3|GATE initiative signifies a major stride toward creating a compatible environment for smart TVs powered by Polygon PoS, paving the way for diverse possibilities in the blockchain world.
This collaboration marks a significant move to merge the metaverse experience into mainstream entertainment, with Wilder World emerging as one of the pioneering AAA-grade Web3 games accessible to regular gamers via Samsung Smart TVs. Samsung has seamlessly integrated Wilder World’s assets and information into its platforms and non-fungible token (NFT) gallery. This alignment with Samsung’s Gen3 initiative, aimed at bringing Web3 to its devices, underscores the company’s dedication to innovation and accessibility.
The partnership between Samsung and Wilder World seeks to ensure global access to the gaming metaverse on Samsung TVs and other hardware. Leveraging Samsung’s extensive distribution network, Wilder World will reach millions of households, enabling users to delve into the next generation of gaming experiences from their living rooms.
Frank Wilder, co-founder of Wilder World, expressed enthusiasm about the collaboration, stating, “We’re excited to collaborate with Samsung to enhance accessibility to Wilder World through their smart TVs.” This partnership empowers gamers by granting them access to premium Web3 content, advancing Wilder World’s mission to build a next-gen gaming metaverse emphasizing immersion and realism. It also promises a seamless gaming experience, positioning Wilder World as a leader in the evolving landscape of Web3 gaming.
Expanding Partnership Landscape
This collaboration represents Samsung’s continued exploration of the Web3 space. Last year, the electronics giant partnered with crypto exchange Crypto.com to offer an optimized app version for Samsung Galaxy Z Fold devices. These alliances underscore Samsung’s commitment to embracing emerging technologies and delivering innovative solutions to its customers.
Samsung’s venture into the metaverse extends beyond its partnership with Wilder World. The company has previously delved into NFTs, collaborating with NiftyGateway to introduce an NFT Smart TV Service and integrating an NFT aggregation platform into its displays. Additionally, Samsung has established an NFT store in Decentraland, showcasing its commitment to bridging Web2 and Web3 seamlessly.
In addition to Wilder World, Samsung is collaborating with other leading entities in the metaverse space, including World of Women NFT, Illuvium, Ledger, and Savage. Illuvium and Savage have already highlighted the transformative potential of their partnerships with Samsung, heralding a new era in gaming and digital entertainment.
The community has responded positively to Samsung’s partnerships, reflected in the market value of associated tokens like MATIC. With Samsung’s entry into the metaverse arena, investors and enthusiasts anticipate significant advancements in gaming and entertainment technology. Despite fluctuations in token value, the long-term outlook remains optimistic, driven by the promise of innovative collaborations and enriched user experiences.
