Ferrari partners with Asphalt Legends Unite for a brand-new competition to feature exclusive prizes and full cross-play support
Ferrari and Gameloft announced that Asphalt Legends Unite will receive its very first esports competition, the Ferrari HP Esports Asphalt Series, giving aspiring racers the chance to battle it out for a chance to win exclusive prizes and bragging rights as the world’s best Asphalt Legends Unite player.
In order to stake their claim as the world’s best, players can take part in a series of four time-limited events, with each one focused on an iconic Ferrari car. Each round is open to players of any skill level, with no entry requirements or limits on attempts, and players can choose to compete on Xbox One, Xbox Series X|S, PC, PlayStation 4, PlayStation 5, iOS, Android, and Nintendo Switch. The Ferrari HP Esports Asphalt Series qualifying rounds will take place
- First qualifying round – August 15th until August 22nd, with races featuring the Ferrari SF90 XX Stradale
- Second qualifying round – August 29th until September 4th, with races featuring the Ferrari 488 Challenge Evo
- Third qualifying round – September 5th until September 11th, with races featuring the Ferrari 599XX Evo
- Fourth qualifying round – September 12th until September 18th, with races featuring the Ferrari FXX K
- Finals – December 18th on-site and live-streamed from Ferrari Land in Salou, Spain, and will feature the premier of the Ferrari 499P Modificata
The two fastest racers from each qualifying round will compete against each other at Ferrari Land (Portaventura, Barcelona) on December 18th. Special prizes will be distributed between the finalists and all players who take part in the qualifying rounds, up for grabs simply for registering and playing.
Ferrari is no stranger to the world of esports, specifically sim racing. In June 2024, the marque unveiled the return of the Ferrari HP Esports Series with a LAN final taking place in Abu Dhabi. The tournament takes place across Assetto Corsa, Assetto Corsa Competizione and iRacing platforms and offers amateur sim racers a chance to join its esports team.
For Gameloft, collaborating with Ferrari is the second esports initiative the developer and publisher has planned for 2024. Asphalt Legends Unite forms part of the Snapdragon Pro Series, a mobile esports circuit organised by ESL FACEIT Group. The 2024 Global Finals takes place at Gamescom on August 25th.
Camilo Polimeni, Senior Partnerships Project Manager at Gameloft Barcelona, spoke on the competition: “The Ferrari HP Esports Asphalt Series marks an important evolution for the franchise and finally brings all of our players together under a single competition thanks to the game’s cross-play support.
“Being able to partner with Ferrari for such an important event is a dream come true and not only helps us to discover the best Asphalt player in the world but also lets us put some of the most iconic Ferrari automobiles ever made into the hands of all our players.”
For more information, please visit https://www.asphaltlegendsunite.com/
