Boom, the leading e-commerce without banking decentralised finance ecosystem, has signed a three-year strategic partnership with the Financial Times (FT) to tell stories about the businesses and billions of adults without access to the global financial system. Called The Unbanked Entrepreneur, it aims to capture entrepreneurial journeys and celebrate the pioneers fighting to level the playing field.
Boom’s global head of partnerships Sebastiano Moschini said that “Whilst digital transformation has made information and communication instant, the ability to transact and trade digitally is still not universal for over a billion adults. This partnership with the FT will tell the story of the missing billion entrepreneurs and the untapped market they represent.
FT global advertising director Danny Aldred said: “The Unbanked Entrepreneur is a purpose-driven, multimedia, cross-FT partnership that will spotlight those who have shown entrepreneurial spirit around the world and raise important issues around financial inclusion. This is a story that the FT is proud to tell alongside Boom.”
The FT plans to expand its customer base by enabling unbanked adults worldwide to subscribe to the FT using BoomPay, the online payment gateway that enables businesses to collect payments from unbanked customers at checkout.
About Boom
At Boom we are building a revolutionary new world of e-commerce without banking for the billions of consumers and businesses with no access to the global financial system by connecting their trillions of dollars in cash, to the the global digital economy, enabling them to securely store, move, exchange, send, receive and spend their cash online on goods and services worldwide, while maintaining full control of it.
The Boom ecosystem consist of the Boom blockchain as the layer 1 payments rails, Boom superapp and Boomswap at layer 2 where value is exchanged between merchants, consumers and traders via the Boomcoin, the ecosystem’s native asset and Boom Foundation, the non-profit arm which deploys crypto-for-social-good.
To learn more about Boom, please visit www.boom.market
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About FT
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2mn, more than 1mn of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
